I’ve been very lucky to work on several campaigns for Silicon Valley Bank, including the most recent Yes, SVB. After SVB collapsed in 2023, perceptions shifted and confidence was at an all time low: to the public and its clients SVB was no longer a strong cornerstone of the tech industry. But the reality was that SVB, now a division of First Republic Bank, was back and stronger than ever—and we needed a campaign to inform people of this.

My role in all of this was designing a number of OOH ads that were displayed in train stations, and even in Times Square.