DripDrop approached us with a goal to stand out in the saturated rehydration packet market. Their differentiator is that they are medical-grade, contain less sugar, and are perfect for badasses on uncommon missions that require critical hydration. When you’re in the middle of completing a mission, and you absolutely cannot, and will not stop doing what you’re doing, you rip open a DripDrop packet to keep going.

Role: Jr Art Director | Press: AdAge