Life moves constantly. There are the small, imperceptible changes that slowly alter your life course. And, more noticeably, there are the big shifts. The life-changing news. The moments that make you stop and call someone you love to let them know: a job loss, a big move, or a new baby. You share the emotion, the excitement, the fears, and you hang up. And then what? That’s where Covered California comes in.

While Open Enrollment allows Californians to sign up for Health Insurance during November-January, there are a number of qualifying life events that allow you to enroll any time of the year. For this campaign we focused on five big ones: layoffs, moving to/within California, having a baby, turning 26 (and getting kicked off your parents’ insurance plan), and tying the knot.

We worked with Sarfosky to bring our spot to life, blending our previously shot footage with carefully selected stock, and threading them together into 3 distinct storylines. The result? A beautiful evergreen campaign that extends from OLV to social and beyond.

When Life Calls, Call Us Next.

Art: Ingrid Oliveira, Brittany Carroll, William Riedel | Copy: Richa Agarwal, Ben Reese 
ACD: Mel Riggs, Joey Serxner | ECD: Stephen Clarke
and many many many more talented folks.