Health insurance is costly, confusing, and constantly under attack. But healthcare should be accessible for all, and Covered California is on a mission to make that possible. Now, more than ever, it is time to show up for all Californians and let them know why we do the things we do: it’s all for the love of Californians.

It started with a love letter to all 39 million Californians, followed by a declaration video, OOH, social executions, and many more elements making up a comprehensive 360 campaign spanning all across the golden state. I couldn’t be more proud of the work this time has done, and we are just getting started.

Press: AdAge, Roast Brief | Director: Sune Sorensen | Photographer: Dustin Aksland

Art: Ingrid Oliveira, Brittany Carroll, William Riedel, Josh Chavis | Copy: Richa Agarwal, Ben Reese, Harry Kniznik
CD: Mel Riggs | ECD: Stephen Clarke, Peepo David | Group Design Director: Dan Searle
and many many many more talented folks.